App Insights Mobile Technology
Tom Melamed,
As we move into 2017, we’re faced with an uncomfortable truth: fewer people are downloading and using apps. 49% of users download no apps at all over any given three month period; of the remainder, 95% abandon their downloads within the same 90-day span. Retention – always a key performance…
Charlie Harman,
Picture a night out to see your favourite band. The excitement doesn’t start when the guitarist strikes their first power chord, it begins long before. From the moment you book your tickets, anticipation mounts, and in the days leading up to the gig, you’ll have listened to the tracks you…
App Insights Heritage Mobile Technology
Jo Reid,
Traditionally, museums and heritage sites pulled in the crowds with material objects to tell their historical stories; visitors were lured on the promise of seeing for themselves a famed Viking helmet or rare painting. While the public still desire physical attractions – monuments, artwork, buildings – it is now as…
Jo Reid,
Any discussion about developing a heritage app or placemaking experience has to start with the question, ‘why do we need one?’. It might sound like a simple question at first, but it can be difficult to answer. If the answer is ‘because every other heritage site has one,’ you might…
Jo Reid,
What constitutes the past – and how we imagine the future – is continually changing. Heritage no longer just refers to castles and dungeons; instead, the term now includes anywhere that has meaning for inhabitants and visitors, from city parks to the streets of Soho. This change brings with it…
App Insights Heritage Mobile Technology
Charlie Harman,
From July to September 2016, visitors flocked to London to explore the hidden spaces of Whitehall Palace for Historic Royal Palaces’ The Lost Palace. There, they interacted with the rich history of a site which saw the executions of Guy Fawkes and Charles I, performances by Shakespeare and the reign…
App Insights Mobile Technology
Tom Melamed,
Long gone are the times when having a mobile app was a “nice to have” added extra, reserved for big brands with bucketloads of budget. The past few years have seen a meteoric rise in app usage across all sectors, and they are now a key element in business communication….
App Insights Heritage Mobile Technology
Charlie Harman,
Artificial Intelligence – AI to its friends – is big news in the app development world. Microsoft’s Windows 10 comes with Cortana, Apple devices have Siri, and Google’s new smartphone, the Pixel, is built around its new Assistant. The term ‘AI’ describes a whole spectrum of technologies – everything from…
App Insights Mobile Technology
Charlie Harman,
There are 2.2 million apps out there, many of which have been abandoned by developers and users alike – indeed, most apps can expect to lose 80% of their users in the long run. You may like: 7 ways to keep your app front of mind Owners are often reluctant to…
App Insights Digital Placemaking
Calvium Team,
By Catherine Allan & Cristina Mosconi Pokémon Go brought 25.5 million users worldwide together in a physical + digital quest for Pokémon characters. On streets and in gardens, in libraries, shopping centres, and town squares; it marked a pivotal moment – not just for gaming, but for the way in…
Jo Reid,
We love the fact Pokémon Go has brought augmented reality to the wider consciousness. Here at Calvium, we’ve been working with AR for years, and our wealth of experience has made us experts in designing AR apps for heritage sites. The technology offers massive potential for organisations of all sizes…
App Insights Heritage Mobile Technology
Jo Reid,
AR isn’t a mysterious, trendy piece of sci-fi future tech: it’s being used to great effect by heritage organisations in the here and now. The best heritage apps are sophisticated but simple. They’re easy to use, and they aren’t burdened with gimmicks. They’re not made for the sake of having…