Shapearrow-head
How to talk app: The A-Z of mobile development

App Insights Mobile Technology

How to talk app: The A-Z of mobile development

Tom Melamed,

Back in 2014 we published our first guide to app terminology. Progress marches on and the jungle of jargon grows ever more dense. Time then, for an updated A-Z of apps. AI (Artificial Intelligence) The intelligent behaviour exhibited by computer programs, e.g. the conversations you can have with assistant apps…

Read More

App Insights Mobile Technology

Measuring app ROI for your business

Charlie Harman,

When it comes to apps, there’s a key question we get asked all the time: what is the ROI (Return on Investment)? If you’re spending a chunk of money, you want to know what you’re getting back. We’ve been working with Watertight Marketing for the last six months implementing their…

Read More

Mobile Technology

Password security – a thing of the past?

Tom Melamed,

Passwords. Key security measure or waste of time? The real answer is somewhere in between. For some apps, like banking, passwords are a necessary measure – but for mobile apps, there are great alternatives which take the hassle out of user verification. As computing moves from the desk to the…

Read More

Mobile Technology

What we learnt from developing for Apple TV

Pablo Carrillo,

You may know Apple TV as that Apple product that was around in 2007 that really never took off. However, the Apple TV of then is a very different story to now. I was lucky enough to be there in person at the recent Apple Tech Talk in London (thanks…

Read More

Mobile Technology

What you need to know about El Capitan

Charlie Harman,

Announced at Apple’s WWDC 2015 back in June, El Capitan is the latest update to Apple’s Mac Operating System (OS X) and it’s available to the public as of 30th September 2015. Update to El Capitan and you would be forgiven for thinking that nothing’s changed except your desktop background…

Read More

Mobile Technology

What is Apple Pay and how will it work?

Charlie Harman,

Apple Pay is a new service, delivered through an official app on the App Store, that allows users to pay for goods and services in physical stores using their iPhone 6, as long as said store has Near Field Communication (NFC) terminals installed. Users can sync their credit or debit…

Read More

Mobile Technology

Why beacons aren’t always the answer…

Charlie Harman,

It’s been over a year since we wrote our first blog introducing iBeacons and what they might be used for in the future ( The Low Down on iBeacons and BLE technology). In that year we have witnessed iBeacons take off in an extraordinary way. We have seen Beacon projects…

Read More
1 of 3123