Why digital media agencies need a mobile app strategy
It’s hard to believe that mobile apps have only been around for the last 4 years, and during that time, the mobile app market has matured rapidly. But where is the market going, and how can your business benefit from having an app?
We’ve written a white paper, Why digital media agencies need a mobile app strategy, which helps to outline how you can make the most of this growing trend in mobile marketing, and will help you to determine whether an app could benefit your business, and demystify some of the barriers to the app marketplace, so you can decide what’s right for your business.
This paper covers topics including:
- Future of mobile app up-take by consumers
- How apps can boost your business
- How apps can help productivity
- Differences between developing for iPhone & Android platforms
- How to include apps as part of your marketing strategy
You can download the paper here.