Apps that use a mobile phone’s ability to know its location in the world can deliver great experiences to users, such as that provided by The Guardian’s Streetstories app. AppFurnace is well suited to the creation of such apps and we have often developed custom content-rich, location-aware apps for customers who want a bit more help. This first wave of located apps has tended to focus on a particular neighbourhood or attraction but it is natural to start thinking of delivering experiences on a national – or even global – scale. We have just produced a white paper that looks at some of the issues involved in scaling location-aware mobile apps and reports on some of our experience.
