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Digital heritage experiments

App Insights Digital Placemaking Heritage Mobile Technology

5 digital experiments that explore the future of the cultural heritage sector

Jo Morrison,

Fundamentally, the cultural heritage sector’s role is to tell stories. These stories could be historical, they could be artistic, they could be sociological, psychological, modern or ancient. Whatever the experience, the story is central. Up to now, these stories have been somewhat passive – an exhibition, or a tour with…

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ROI or ROO

App Insights Heritage

Forget ROI: Why ROO is the best measure of app success

Charlie Harman,

Businesses and organisations have been talking about return on investment (ROI) for so long that it’s often an assumed goal for any commercial project. But what about when the success of a project doesn’t solely come down to the bottom line? Apps in the heritage and regeneration sectors are a…

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App Insights

What do apps look like in 2018?

Jo Morrison,

With a new year rapidly approaching, we’re once again starting to ruminate on the app developments that 2018 will bring. We love a good prediction – and in our humble opinion, we didn’t do badly with our Mystic Meg-style piece from the start of this year. As we predicted, 2017…

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App Insights Digital Placemaking News

Ideascape: In Pictures

Louise Hobson,

On Tuesday (19th Sept) we hosted the very first Ideascape in Porth Teigr, Cardiff Bay – a showcase of how digital placemaking can influence and enhance major urban regeneration projects. In collaboration with sustainable developers Igloo, we presented a range of ideas that inspired people to think about new ways…

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