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App Insights

PAPER: What does Pokemon Go mean for placemakers?

Calvium Team,

By Catherine Allan & Cristina Mosconi Pokémon Go brought 25.5 million users worldwide together in a physical + digital quest for Pokémon characters. On streets and in gardens, in libraries, shopping centres, and town squares; it marked a pivotal moment – not just for gaming, but for the way in…

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Suspension Bridge - Heritage

App Insights

How can augmented reality (AR) help my heritage organisation?

Jo Reid,

We love the fact Pokémon Go has brought augmented reality to the wider consciousness. Here at Calvium, we’ve been working with AR for years, and our wealth of experience has made us experts in designing AR apps for heritage sites. The technology offers massive potential for organisations of all sizes…

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AR mythbusting

App Insights

AR mythbusting – why is AR right for your heritage project?

Jo Reid,

AR isn’t a mysterious, trendy piece of sci-fi future tech: it’s being used to great effect by heritage organisations in the here and now. The best heritage apps are sophisticated but simple. They’re easy to use, and they aren’t burdened with gimmicks. They’re not made for the sake of having…

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App Insights

Three building blocks of AR: visual, locational and aural

Jo Reid,

Quibbles over whether or not Pokémon Go is really, truly augmented reality (AR) show no sign of going away. Whatever the truth, the amount of quibbling on the subject suggests widespread uncertainty over the meaning and difference between augmented, virtual and mixed reality. At Calvium, we’re not keen on uncertainty….

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App Insights

Digital placemaking: eleven key principles

Jo Reid,

Heritage is all about recreating the past of a place. To create a rich experience, organisations have to draw out the story of their site, tying it to the way their visitors explore and the things they see and do. It’s a matter of placemaking: the act of giving life…

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Pokémon Go: Before the birth of the phenomenon

App Insights

The road to Pokémon Go

Charlie Harman,

It may be hard to believe, but Pokémon Go, the fastest selling smartphone game of all time, started out as a joke. In 2014, search giant Google – who are renowned for their April 1st tomfoolery – produced a spoof video entitled “Google Maps: Pokémon Challenge”. The video featured Pokémon…

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App Insights News

The Lost Palace: Making the magic work

Charlie Harman,

If you’ve been to Whitehall recently, you might have spotted groups of people wandering around clutching strange objects and staring upwards with a smile on their face and an wondrous look to their eye. Whilst these people are not catching Pokemon like you first may have thought, they are experiencing…

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App Insights

Why it works – the rise and rise of Pokémon Go

Charlie Harman,

Niantic founder John Hanke knew Pokémon had a massive, loyal fanbase, built over two decades. He’d tested the potential for location-based gameplay via sci-fi spectacle Ingress. Then he discovered that Tsunekazu Ishihara, CEO of the Pokémon Company, played his game. The Pokémon brand and Ingress’ technology combined, and the rest…

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Where can Pokémon Go from here?

App Insights

Where can Pokémon Go from here?

Calvium Team,

Pokémon Go keeps on going. It’s sporting a $10 million daily income, and although the user base has declined from its mid-July boom, it’s still clocking an average of 23 million plays per day. The next step is obvious: fixing the bugs to avoid discouraging casual players. Where can Niantic…

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