Shapearrow-head

App Insights

Digital placemaking: eleven key principles

Jo Reid,

Heritage is all about recreating the past of a place. To create a rich experience, organisations have to draw out the story of their site, tying it to the way their visitors explore and the things they see and do. It’s a matter of placemaking: the act of giving life…

Read More
Pokémon Go: Before the birth of the phenomenon

App Insights

The road to Pokémon Go

Charlie Harman,

It may be hard to believe, but Pokémon Go, the fastest selling smartphone game of all time, started out as a joke. In 2014, search giant Google – who are renowned for their April 1st tomfoolery – produced a spoof video entitled “Google Maps: Pokémon Challenge”. The video featured Pokémon…

Read More

App Insights News

The Lost Palace: Making the magic work

Charlie Harman,

If you’ve been to Whitehall recently, you might have spotted groups of people wandering around clutching strange objects and staring upwards with a smile on their face and an wondrous look to their eye. Whilst these people are not catching Pokemon like you first may have thought, they are experiencing…

Read More

App Insights

Why it works – the rise and rise of Pokémon Go

Charlie Harman,

Niantic founder John Hanke knew Pokémon had a massive, loyal fanbase, built over two decades. He’d tested the potential for location-based gameplay via sci-fi spectacle Ingress. Then he discovered that Tsunekazu Ishihara, CEO of the Pokémon Company, played his game. The Pokémon brand and Ingress’ technology combined, and the rest…

Read More
Where can Pokémon Go from here?

App Insights

Where can Pokémon Go from here?

Calvium Team,

Pokémon Go keeps on going. It’s sporting a $10 million daily income, and although the user base has declined from its mid-July boom, it’s still clocking an average of 23 million plays per day. The next step is obvious: fixing the bugs to avoid discouraging casual players. Where can Niantic…

Read More

App Insights

44 facts about mobile apps (yes, 44)

Charlie Harman,

What’s the most downloaded app? How often does the average person open their phone? How many apps are there out there? Let’s find out, with our list of 44 facts about mobile apps. It is projected that there will be nearly 269 billion app downloads in 2017. That’s a staggering 33…

Read More

App Insights

7 ways to keep your app front of mind

Tom Melamed,

Despite the millions of apps currently on the market, the number in regular use is actually quite small. TechCrunch reports that nearly a quarter of app downloaders abandon their new acquisition after the first use, while nearly two thirds give up before the tenth. Apps in the middle stages of…

Read More

App Insights

Pokemon Go: The phenomenon unwrapped

Calvium Team,

Within five days of its launch, Nintendo’s market value had increased by $9billion. It has users in over 26 countries and, for an app that crashed with alarming regularity, it was one of the stickiest downloads on the market: 7 out of 10 people who download the app returned the…

Read More
App-based training is now a viable alternative to a half day spent in seminars with flipcharts, PowerPoints and post-it notes.

App Insights

Workplace training is dead: long live app training

Jo Reid,

Traditional ‘talk-and-chalk’ workplace training is in trouble. Mandatory sessions with PowerPoint, flipcharts and feedback slips are perceived as boring box-ticking busywork. They fail to engage the trainees, they fail to develop skills by allowing trainees to practice them in real situations, and they often fail to directly address the concerns…

Read More
3 of 15123456789101112...15