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App Insights

Technology creates the exhibit: how apps build historical artefacts

Jo Reid,

Traditionally, museums and heritage sites pulled in the crowds with material objects to tell their historical stories; visitors were lured on the promise of seeing for themselves a famed Viking helmet or rare painting. While the public still desire physical attractions – monuments, artwork, buildings – it is now as…

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App Insights

How to build a heritage app

Jo Reid,

Any discussion about developing a heritage app or placemaking experience has to start with the question, ‘why do we need one?’. It might sound like a simple question at first, but it can be difficult to answer. If the answer is ‘because every other heritage site has one,’ you might…

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App Insights

Placemaking 2020: the future of the heritage experience

Jo Reid,

What constitutes the past – and how we imagine the future – is continually changing. Heritage no longer just refers to castles and dungeons; instead, the term now includes anywhere that has meaning for inhabitants and visitors, from city parks to the streets of Soho. This change brings with it…

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App Insights

Branding your app: making the most of a small screen

Tom Melamed,

Long gone are the times when having a mobile app was a “nice to have” added extra, reserved for big brands with bucketloads of budget. The past few years have seen a meteoric rise in app usage across all sectors, and they are now a key element in business communication….

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App Insights

Does my heritage app need AI?

Charlie Harman,

Artificial Intelligence – AI to its friends – is big news in the app development world. Microsoft’s Windows 10 comes with Cortana, Apple devices have Siri, and Google’s new smartphone, the Pixel, is built around its new Assistant. The term ‘AI’ describes a whole spectrum of technologies – everything from…

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App Insights

PAPER: What does Pokemon Go mean for placemakers?

Calvium Team,

By Catherine Allan & Cristina Mosconi Pokémon Go brought 25.5 million users worldwide together in a physical + digital quest for Pokémon characters. On streets and in gardens, in libraries, shopping centres, and town squares; it marked a pivotal moment – not just for gaming, but for the way in…

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Suspension Bridge - Heritage

App Insights

How can augmented reality (AR) help my heritage organisation?

Jo Reid,

We love the fact Pokémon Go has brought augmented reality to the wider consciousness. Here at Calvium, we’ve been working with AR for years, and our wealth of experience has made us experts in designing AR apps for heritage sites. The technology offers massive potential for organisations of all sizes…

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AR mythbusting

App Insights

AR mythbusting – why is AR right for your heritage project?

Jo Reid,

AR isn’t a mysterious, trendy piece of sci-fi future tech: it’s being used to great effect by heritage organisations in the here and now. The best heritage apps are sophisticated but simple. They’re easy to use, and they aren’t burdened with gimmicks. They’re not made for the sake of having…

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App Insights

Three building blocks of AR: visual, locational and aural

Jo Reid,

Quibbles over whether or not Pokémon Go is really, truly augmented reality (AR) show no sign of going away. Whatever the truth, the amount of quibbling on the subject suggests widespread uncertainty over the meaning and difference between augmented, virtual and mixed reality. At Calvium, we’re not keen on uncertainty….

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