PAPER: What does Pokemon Go mean for placemakers?


2 minute read
Calvium Team

Calvium Team

Digital Placemaking

Digital Insights

By Catherine Allan & Cristina Mosconi

Pokémon Go brought 25.5 million users worldwide together in a physical + digital quest for Pokémon characters. On streets and in gardens, in libraries, shopping centres, and town squares; it marked a pivotal moment – not just for gaming, but for the way in which people can be compelled to visit their physical surroundings through an app on their phone. In this paper, we will look to the future, at what, as place makers, we can learn from Pokémon Go for our own practice.

This paper will explore:

  • How apps like Pokémon Go can foster an audience’s relationship with a place
  • How apps can encourage people to visit places they would have otherwise not been to
  • How the public’s understanding of communal space will shift to include the digital layer
  • How apps like Pokémon Go can foster a sense of community

This paper is for:

  • Regeneration or development sites
  • Heritage professionals looking to incorporate apps into their interpretation plans
  • Public bodies and councils
  • Anyone who has an interested in placemaking


I found the paper a really fascinating read and nicely brings together some original thought for practitioners. It’s very interesting to think about the ‘phygital’ and what that means for placemakers

Miranda Kimball - Senior Design & Placemaking Manager,Battersea Power Station Development Company

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