How can heritage mobile apps improve the experiences of tourists?


3 minute read
Alumni: Charlie Harman

Alumni: Charlie Harman

Marketing Manager

Digital Insights

Increasingly people are making use of technology when it comes to holidays and tourism. There are over 150,000,000 reviews and comments on Trip Advisor and over half of the population now book their holidays online.

Using a mobile application to help promote tourism in a location is not a new idea – there are are countless apps that offer lists of the best restaurants or most famous monuments or nearest bus stops etc. However, we like to use mobile technology to give the user a completely new experience of a place.

Taking advantage of the mobile phone’s ability to know its location in the world is to deliver a rich user experience that relates to that location. For example, a location-aware mobile app can tell stories to the user that convey the rich history and culture of a neighbourhood, as in the Guardian’s Streetstories, or influence the moves a player can make in a fun-filled game like Escape from the Tower.

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The National Heritage Soho Stories AppTrail

Screen Shot 2014-09-29 at 15.02.35-Ian Steadman on Soho Stories |

Our AppTrails service creates layers of ambient sounds, speech and music. The result is a continuous evolving landscape of sound punctuated with stories about the sights you can see. Whether it’s giving the unheard people in a community a voice, or bringing a character from history to life around a national heritage castle, AppTrails can be tailored to any tourism sector.

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The Guardian Streetstories AppTrail

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– Jamillah Knowles on The Guardian Streetstories | Editor The Next Web


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Boardwalk Stories AppTrail

 We’ve been working with artists and organisations on GPS apps since 2004, when we developed the world’s first GPS drama “Riot 1831!”. Since then, we’ve been developing our understanding of what people want from these unique location-based experiences, where the participant is intimately and personally connected to the very place they are standing in, and our experience has lead us to create the AppTrails service.

We will help you co-create the experience that is right for your destination. We can guide you through the process and advise on the right app design. If you want us to develop a complete trail we can bring together the best team to do it.

If you would like to find out more about AppTrails and what it could do for your location or community then please download our AppTrails PDF .

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