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Pokémon Go: Before the birth of the phenomenon

Digital Insights Mobile Technology

The road to Pokémon Go

Alumni: Charlie Harman,

It may be hard to believe, but Pokémon Go, the fastest selling smartphone game of all time, started out as a joke. In 2014, search giant Google – who are renowned for their April 1st tomfoolery – produced a spoof video entitled “Google Maps: Pokémon Challenge”. The video featured Pokémon…

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Digital Insights Mobile Technology

Why it works – the rise and rise of Pokémon Go

Alumni: Charlie Harman,

Niantic founder John Hanke knew Pokémon had a massive, loyal fanbase, built over two decades. He’d tested the potential for location-based gameplay via sci-fi spectacle Ingress. Then he discovered that Tsunekazu Ishihara, CEO of the Pokémon Company, played his game. The Pokémon brand and Ingress’ technology combined, and the rest…

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Digital Insights Mobile Technology

44 facts about mobile apps (yes, 44)

Alumni: Charlie Harman,

What’s the most downloaded app? How often does the average person open their phone? How many apps are there out there? Let’s find out, with our list of 44 facts about mobile apps. It is projected that there will be nearly 269 billion app downloads in 2017. That’s a staggering 33…

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