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Pokémon Go: Before the birth of the phenomenon

App Insights Mobile Technology

The road to Pokémon Go

Charlie Harman,

It may be hard to believe, but Pokémon Go, the fastest selling smartphone game of all time, started out as a joke. In 2014, search giant Google – who are renowned for their April 1st tomfoolery – produced a spoof video entitled “Google Maps: Pokémon Challenge”. The video featured Pokémon…

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App Insights Mobile Technology

Why it works – the rise and rise of Pokémon Go

Charlie Harman,

Niantic founder John Hanke knew Pokémon had a massive, loyal fanbase, built over two decades. He’d tested the potential for location-based gameplay via sci-fi spectacle Ingress. Then he discovered that Tsunekazu Ishihara, CEO of the Pokémon Company, played his game. The Pokémon brand and Ingress’ technology combined, and the rest…

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App Insights Mobile Technology

44 facts about mobile apps (yes, 44)

Charlie Harman,

What’s the most downloaded app? How often does the average person open their phone? How many apps are there out there? Let’s find out, with our list of 44 facts about mobile apps. It is projected that there will be nearly 269 billion app downloads in 2017. That’s a staggering 33…

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How to talk app: The A-Z of mobile development

App Insights Mobile Technology

How to talk app: The A-Z of mobile development

Tom Melamed,

Back in 2014 we published our first guide to app terminology. Progress marches on and the jungle of jargon grows ever more dense. Time then, for an updated A-Z of apps. AI (Artificial Intelligence) The intelligent behaviour exhibited by computer programs, e.g. the conversations you can have with assistant apps…

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Apps for engineering

Engineering Mobile Technology

How apps outpace traditional engineering IT systems

Jo Reid,

For engineering teams, finding simple solutions to complex problems is their bread and butter. All too often this requires long-winded procurement of expensive databases, only accessible using clunky, non-bespoke front-end software. Frustration follows. Meanwhile, apps are cost-effective, fast-developed technologies with clear, functional user interfaces, offering flexible front-ends to these complex…

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