Jo Reid,
What constitutes the past – and how we imagine the future – is continually changing. Heritage no longer just refers to castles and dungeons; instead, the term now includes anywhere that has meaning for inhabitants and visitors, from city parks to the streets of Soho. This change brings with it…
App Insights Digital Placemaking
Calvium Team,
By Catherine Allan & Cristina Mosconi Pokémon Go brought 25.5 million users worldwide together in a physical + digital quest for Pokémon characters. On streets and in gardens, in libraries, shopping centres, and town squares; it marked a pivotal moment – not just for gaming, but for the way in…
Jo Reid,
Heritage is all about recreating the past of a place. To create a rich experience, organisations have to draw out the story of their site, tying it to the way their visitors explore and the things they see and do. It’s a matter of placemaking: the act of giving life…