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App Insights

Team interview: 2017 app trends

Charlie Harman,

From Nostradamus to Biff’s copy of the Grays Sports Almanac in Back to the Future (II), humans have long been fascinated by predictions of the future. And while our crystal balls are no more effectual than Mystic Meg’s, when you work in an industry, you can certainly see trends on…

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App Insights

2017: The end of apps?

Tom Melamed,

As we move into 2017, we’re faced with an uncomfortable truth: fewer people are downloading and using apps. 49% of users download no apps at all over any given three month period; of the remainder, 95% abandon their downloads within the same 90-day span. Retention – always a key performance…

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App Insights

Technology creates the exhibit: how apps build historical artefacts

Jo Reid,

Traditionally, museums and heritage sites pulled in the crowds with material objects to tell their historical stories; visitors were lured on the promise of seeing for themselves a famed Viking helmet or rare painting. While the public still desire physical attractions – monuments, artwork, buildings – it is now as…

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App Insights

Post-truth history – the ethics of heritage placemaking

Charlie Harman,

The Oxford English Dictionaries have both declared ‘post-truth’ as their Word of the Year for 2016. This term doesn’t mean that truth has ceased to exist – more that it has ceased to be relevant. In the ‘post-truth society’, what sounds true is more important than what can be verified…

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placemaking

App Insights

Placemaking 2020: the future of the heritage experience

Charlie Harman,

What constitutes the past – and how we imagine the future – is continually changing. Heritage no longer just refers to castles and dungeons; instead, the term now includes anywhere that has meaning for inhabitants and visitors, from city parks to the streets of Soho. This change brings with it…

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App Insights

Branding your app: making the most of a small screen

Tom Melamed,

Long gone are the times when having a mobile app was a “nice to have” added extra, reserved for big brands with bucketloads of budget. The past few years have seen a meteoric rise in app usage across all sectors, and they are now a key element in business communication….

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App Insights

Does my heritage app need AI?

Charlie Harman,

Artificial Intelligence – AI to its friends – is big news in the app development world. Microsoft’s Windows 10 comes with Cortana, Apple devices have Siri, and Google’s new smartphone, the Pixel, is built around its new Assistant. The term ‘AI’ describes a whole spectrum of technologies – everything from…

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