In his book ‘The Power of Habit’, writer Charles Duhigg has explored how US supermarket Target can predict, with remarkable accuracy, when female customers are in the early stages of pregnancy. How do they do it? With data. Like many retailers, Target has built a sophisticated data analysis system to…

Even though he might now be in contravention of GDPR (article 4 of regulation 2016/679, in case you were curious), Father Christmas is an unmistakably analogue creation. With a wooden sleigh and flesh and blood reindeer held aloft by little more than a generous sprinkling of Christmas magic, he’s a…

In 2018, we’ve seen the good, the bad and the ugly of app technology. Let’s start with the good. Apps are no longer a novelty, they’re a known quantity. As such, the technology itself is not enough to wow an audience, the really great apps have to have a solid…

A year in apps is a decade in most other industries. At this time of year, it’s therefore always interesting to sit back and take stock of our industry and where it’s headed. So what were our key moments in smartphone and app tech this year? January In Rotterdam, local…

Some myths just don’t die. Goldfish don’t have short memories. The Great Wall of China is not visible from space. Sherlock Holmes never said ‘Elementary, my dear Watson’. Apps are similarly clouded by misconceptions. People often come to us with incorrect assumptions about mobile tech, which we’re keen to clear…

Earlier this month, Facebook reported a massive data breach that compromised the personal data of 14 million users; the breach has been traced back to a group of Facebook and Instagram spammers who were familiar with the company’s internal investigation and security policies. The incident is one of many recent…

Jo Reid, Calvium’s managing director, wrote recently that the best part of app design and development is “working with businesses and their teams to transform the way they work, think and grow.” Our technical director, Ben Clayton, and developer, Matt Votsikas, recently spoke about their passion for the tech side of…

While Calvium has been banging the drum for digital placemaking for the last few years, we’ve been studying the relationship between people, place and technology for much, much longer. Looking back at our earliest publications, it’s reassuring to see that we’ve always been talking about the connection between people, place…

Just like painting or writing, app development is a creative process. Armed only with a client brief and our imaginations, expertise and tools, Calvium creates app experiences. Each one unique, each one requiring its own approach. App development to us is a combination of technology, storytelling, user experience, creativity, collaboration…

On 10 January 1985, at Alexandra Palace in North London, press gathered for the launch of something truly exciting. Clive Sinclair, inventor of the best-selling ZX Spectrum home computer, had claimed to have reinvented travel, “[putting] personal, private transport back where it belongs – in the hands of the individual.”…

Why do you do what you do? Without wanting to throw you into an existential crisis, it’s a crucial question for all businesses, and the people within them. At Calvium, we’re lucky to have a hugely talented team – a fantastic blend of experienced developers, UX experts, account managers, researchers…