Executive Summary

Cycle of Songs is a GPS location based app featuring nine original songs about the quirky stories of areas along the 2014 Tour de France route through Cambridge. Performed by local choirs and musicians during the weekend of celebrations, they are preserved within the app for users to cycle to, re-live and enjoy in years to come.

This project showcases the heritage storytelling and creative talent and diversity of Cambridge by including thousands of local people of all ages sharing their history and celebrating the city in song and poetry.

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Challenge

With the 2014 Tour De France passing through the Cambridge, there was many celebrations and various activities planned in the city. However, Pilot Theatre and Historyworks wished to make something that would be available for people to experience months and years after the Tour de France was over – providing a legacy to the historical event.

How Calvium Helped

By working closely with Pilot Theatre and Historyworks, we were able to create the Cycle of Songs app whilst guiding the content creators who wished to create and upload their own music/songs to the app. Using our well designed and simple to use soundwalk designer tool, Pilot Theatre and Historyworks were able to upload their recordings onto a map of Cambridge with ease, allowing them to concentrate on the all important songs and stories.

Working with the friendly and approachable Calvium was a great experience, it felt like real team work. Furthermore, working on this project has inspired me to learn and develop new projects for mobile.

Marcus Romer, Pilot Theatre

Results & ROI

The app launched in time for the 2014 Tour De France passing through Cambridge. Residents of the city were out in their thousands, enjoying the various celebrations which included multiple performances from the choirs and singers that feature in the app.

Cyclists and choirs at the 2014 Tour De France in Cambridge. Photo Credit: Alastair Appleton
Photo Credit: Alastair Appleton

Watch a short film about Cycle of Songs:

Cycle of Songs from Historyworks on Vimeo.