Mobile gaming is on the rise, with sales of games on Android and iOS fast becoming serious contenders to the handheld consoles already on the market. As device technology improves, and mobile technology becomes ever more ingrained in our lives, people might start wanting more interesting ways to interact with your organisation.
Mobile activities are all about context. The place, time, situation and surroundings all play a role in the way people think about and use technology. Smart phones have had such a massive impact on our lives because they enable us, in previously computer-free environments. But in what kind of contexts are people using tablets?
It’s no secret that the mobile market is growing, with sales of smartphones and tablets on the rise, it means that more and more people are interacting with apps, as well as the mobile web. Like it or not, this means that all organisations need to start shifting their traditional views of marketing toward digital.