Shapearrow-head

App Insights

7 Simple Tips for Marketing Your App

Alumni: Charlie Harman,

So you’ve got your app designed and underway and you can’t wait to see it on the App Stores. But hold up, don’t leave the marketing of your app until the last minute! The biggest triumph in app developing is convincing people to go to the App Store, somehow find…

Read More

App Insights

But what does it all mean? – Jargon Buster Blog

Alumni: Charlie Harman,

Like most specialist areas, there’s a whole world of words, phrases and acronyms associated with app development. While in other jargon filled sectors you may feel like your having to learn a new language, when developing in concerned… you actually are! To help out, here’s our list of lingo we…

Read More

App Insights

The value of free apps

Kieron Gurner,

The majority of the apps in the marketplace aren’t making the millions that Angry Birds has, but this doesn’t mean that these apps don’t have value. The best way to enter into app development is to consider the potential for marketing and a new form of engagement with your customers. The app market is notoriously over-populated now, and more apps are being added daily, so how do you make the most of publishing your app, if it’s not about the money?

Read More

App Insights

People are always engaged with mobile

Kieron Gurner,

There’s no denying that we’ve come to rely on our mobile devices increasingly, using them to do everything; from finding directions with location apps, playing games, ordering groceries – and even, sometimes, making phone calls. As the level of daily engagement goes up, so do the opportunities to connect with your audience in a more personal way.

Read More

App Insights

What should we spend our mobile marketing budget on?

Kieron Gurner,

Last year, there was a lot of hype about organisations increasing their marketing budgets in 2013, and with increasing sales of mobile devices and apps in December 2012, mobile marketing is going to be a key part of this. But what should you be spending your mobile marketing budget on exactly?

Read More