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Android 5.0 Lollipop is revealed!

Alumni: Charlie Harman,

Who had Lollipop? Suggestions such as lemon drop, liquorice and even lava cake have been floating around our office  – but yesterday Google announced that the latest version of Android 5.0 is called lollipop. Confectionary speculation started in June at the Google I/O as to the name of the update…

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App Insights

Mobile gaming becoming more popular

Kieron Gurner,

Mobile gaming is on the rise, with sales of games on Android and iOS fast becoming serious contenders to the handheld consoles already on the market. As device technology improves, and mobile technology becomes ever more ingrained in our lives, people might start wanting more interesting ways to interact with your organisation.

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App Insights

Should I develop an app for iPhone or Android (or both)?

Kieron Gurner,

More Android apps are being downloaded than ever, and are now almost matching figures from the iOS platform (including iPhone), but still the debate over whether to prioritise iOS or Android continues. It’s partly due to the differences between iPhone and Android customers, but there are also other considerations to make in terms of development time, device capabilities and user experience. We’ll look at some of the reasons why it’s still not that easy to make apps that cross both platforms successfully.

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App Insights

What’s the Difference between iPhone & Android Customers?

Kieron Gurner,

When you’re considering an app for your organisation, at some point you’ll have to decide whether to publish your app for iPhone, Android, or both. But what does that decision actually mean for you & your customers? On one level, you’re making a decision about how much of the potential market you want to target, but you’re also making a decision about what kinds of potential customer you’re targeting too.

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