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Heritage

Why the heritage sector’s real challenge is emotional connection

Jo Morrison,

After director George Lucas’ debut movie THX-1138 flopped at the box office, Francis Ford Coppola told him the problem was a lack of emotional engagement of his audience. Lucas, rather cynically, said: “Emotionally involving the audience is easy. Anybody can do it blindfolded, get a little kitten and have some…

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App Insights Heritage Research

WHITE PAPER: The Lost Palace: Optimising digital innovation for cultural heritage institutions

Jo Morrison,

‘The Lost Palace’ is a collaboration between Historic Royal Palaces, theatre makers Uninvited Guests, interaction designers Chomko & Rosier and us, creative technologists and app developers, Calvium. Using a combination of bespoke handheld devices, binaural 3D sound and haptic technology, visitors are led on an immersive adventure that allows them…

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Matthew Tyler-Jones

Heritage

Interview: National Trust user experience expert Matthew Tyler-Jones

Alumni: Charlie Harman,

Matthew Tyler-Jones is a National Trust consultant, specialising in visitor experiences. He’s also a PhD researcher at Southampton University, working with digital augmentations to visitor experiences and specialising in narrative techniques drawn from computer gaming. He blogs, at Meme Technology, and he’ll be speaking at the Academy of Marketing’s E-marketing…

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Heritage

Interview: National Trust Creative Director, Ivo Dawnay, talks heritage fundamentals, attracting millennial audiences, and technology

Jo Reid,

Sometimes an interview seems cursed. After missed calls, email threads and wrong numbers, we finally pinned down Ivo Dawnay, Creative Director for the National Trust, for a chat about placemaking projects, how heritage sites can attract younger audiences, and the trouble with technology. Three minutes in, however, we were interrupted…

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