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Digital heritage experiments

App Insights Digital Placemaking Heritage Mobile Technology

5 digital experiments that explore the future of the cultural heritage sector

Jo Morrison,

Fundamentally, the cultural heritage sector’s role is to tell stories. These stories could be historical, they could be artistic, they could be sociological, psychological, modern or ancient. Whatever the experience, the story is central. Up to now, these stories have been somewhat passive – an exhibition, or a tour with…

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ROI or ROO

App Insights Heritage

Forget ROI: Why ROO is the best measure of app success

Charlie Harman,

Businesses and organisations have been talking about return on investment (ROI) for so long that it’s often an assumed goal for any commercial project. But what about when the success of a project doesn’t solely come down to the bottom line? Apps in the heritage and regeneration sectors are a…

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Heritage

Why the heritage sector’s real challenge is emotional connection

Jo Morrison,

After director George Lucas’ debut movie THX-1138 flopped at the box office, Francis Ford Coppola told him the problem was a lack of emotional engagement of his audience. Lucas, rather cynically, said: “Emotionally involving the audience is easy. Anybody can do it blindfolded, get a little kitten and have some…

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App Insights Heritage Research

WHITE PAPER: The Lost Palace: Optimising digital innovation for cultural heritage institutions

Jo Morrison,

‘The Lost Palace’ is a collaboration between Historic Royal Palaces, theatre makers Uninvited Guests, interaction designers Chomko & Rosier and us, creative technologists and app developers, Calvium. Using a combination of bespoke handheld devices, binaural 3D sound and haptic technology, visitors are led on an immersive adventure that allows them…

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Matthew Tyler-Jones

Heritage

Interview: National Trust user experience expert Matthew Tyler-Jones

Charlie Harman,

Matthew Tyler-Jones is a National Trust consultant, specialising in visitor experiences. He’s also a PhD researcher at Southampton University, working with digital augmentations to visitor experiences and specialising in narrative techniques drawn from computer gaming. He blogs, at Meme Technology, and he’ll be speaking at the Academy of Marketing’s E-marketing…

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