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Digital Insights

Pokemon Go: The phenomenon unwrapped

Calvium Team,

Within five days of its launch, Nintendo’s market value had increased by $9billion. It has users in over 26 countries and, for an app that crashed with alarming regularity, it was one of the stickiest downloads on the market: 7 out of 10 people who download the app returned the…

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Digital Insights

Copyright in apps: who owns what?

Tom Melamed,

Great mobile apps are built on great code and great content. But the big question is – who owns what? Many brands with a mobile app don’t know which parts of the app they actually own – there’s been confusion expressed by heritage organisations who aren’t quite sure who the…

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Digital Insights

Getting the most from your app agency

Tom Melamed,

At Calvium, our mission is to create world-class apps that get people talking and leave our clients happy. The best apps – those that are the smoothest and easiest to use – appear almost effortless; so much so that it’s easy to underestimate the amount of work involved. Occasionally we…

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Digital Insights Mobile Technology

Measuring app ROI for your business

Alumni: Charlie Harman,

When it comes to apps, there’s a key question we get asked all the time: what is the ROI (Return on Investment)? If you’re spending a chunk of money, you want to know what you’re getting back. We’ve been working with Watertight Marketing for the last six months implementing their…

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Digital Insights Mobile Technology

Push messaging – powerhouse or pest?

Alumni: Charlie Harman,

Getting customers to download your app is the first half of the engagement challenge. As many as 77% of users delete new apps three days after downloading; others bury them in homescreen app folders, never to be seen again. So how do you turn the tables and maintain engagement with…

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Digital Insights

Apps that are totally nailing it

Alumni: Charlie Harman,

Let’s face it, there are a lot of apps out there. How do you separate the golden-app wheat from the shovel-ware chaff? You ask an expert, that’s how. We probed some of Calvium’s finest minds to find out which apps are floating their boats right now. Navigating the news Tom…

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Digital Insights

Not only fun and games; how apps add innovation to business

Jo Reid,

The app economy is all well and good, but the world still needs physical, tangible products. Consider washing machines. On high-end models, design trends are moving away from mechanical dials and large switches in favour of digital displays and touchscreens. This move from the mechanical to the electronic presents new…

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