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Where can Pokémon Go from here?

App Insights

Where can Pokémon Go from here?

Calvium Team,

Pokémon Go keeps on going. It’s sporting a $10 million daily income, and although the user base has declined from its mid-July boom, it’s still clocking an average of 23 million plays per day. The next step is obvious: fixing the bugs to avoid discouraging casual players. Where can Niantic…

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App Insights Mobile Technology

44 facts about mobile apps (yes, 44)

Alumni: Charlie Harman,

What’s the most downloaded app? How often does the average person open their phone? How many apps are there out there? Let’s find out, with our list of 44 facts about mobile apps. It is projected that there will be nearly 269 billion app downloads in 2017. That’s a staggering 33…

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App Insights

7 ways to keep your app front of mind

Tom Melamed,

Despite the millions of apps currently on the market, the number in regular use is actually quite small. TechCrunch reports that nearly a quarter of app downloaders abandon their new acquisition after the first use, while nearly two thirds give up before the tenth. Apps in the middle stages of…

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App Insights

Pokemon Go: The phenomenon unwrapped

Calvium Team,

Within five days of its launch, Nintendo’s market value had increased by $9billion. It has users in over 26 countries and, for an app that crashed with alarming regularity, it was one of the stickiest downloads on the market: 7 out of 10 people who download the app returned the…

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App-based training is now a viable alternative to a half day spent in seminars with flipcharts, PowerPoints and post-it notes.

App Insights Engineering

Workplace training is dead: long live app training

Jo Reid,

Traditional ‘talk-and-chalk’ workplace training is in trouble. Mandatory sessions with PowerPoint, flipcharts and feedback slips are perceived as boring box-ticking busywork. They fail to engage the trainees, they fail to develop skills by allowing trainees to practice them in real situations, and they often fail to directly address the concerns…

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How to talk app: The A-Z of mobile development

App Insights Mobile Technology

How to talk app: The A-Z of mobile development

Tom Melamed,

Back in 2014 we published our first guide to app terminology. Progress marches on and the jungle of jargon grows ever more dense. Time then, for an updated A-Z of apps. AI (Artificial Intelligence) The intelligent behaviour exhibited by computer programs, e.g. the conversations you can have with assistant apps…

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App Insights

Copyright in apps: who owns what?

Tom Melamed,

Great mobile apps are built on great code and great content. But the big question is – who owns what? Many brands with a mobile app don’t know which parts of the app they actually own – there’s been confusion expressed by heritage organisations who aren’t quite sure who the…

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App Insights

Getting the most from your app agency

Tom Melamed,

At Calvium, our mission is to create world-class apps that get people talking and leave our clients happy. The best apps – those that are the smoothest and easiest to use – appear almost effortless; so much so that it’s easy to underestimate the amount of work involved. Occasionally we…

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App Insights Mobile Technology

Measuring app ROI for your business

Alumni: Charlie Harman,

When it comes to apps, there’s a key question we get asked all the time: what is the ROI (Return on Investment)? If you’re spending a chunk of money, you want to know what you’re getting back. We’ve been working with Watertight Marketing for the last six months implementing their…

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