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App-based training is now a viable alternative to a half day spent in seminars with flipcharts, PowerPoints and post-it notes.

App Insights Engineering

Workplace training is dead: long live app training

Jo Reid,

Traditional ‘talk-and-chalk’ workplace training is in trouble. Mandatory sessions with PowerPoint, flipcharts and feedback slips are perceived as boring box-ticking busywork. They fail to engage the trainees, they fail to develop skills by allowing trainees to practice them in real situations, and they often fail to directly address the concerns…

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How to talk app: The A-Z of mobile development

App Insights Mobile Technology

How to talk app: The A-Z of mobile development

Tom Melamed,

Back in 2014 we published our first guide to app terminology. Progress marches on and the jungle of jargon grows ever more dense. Time then, for an updated A-Z of apps. AI (Artificial Intelligence) The intelligent behaviour exhibited by computer programs, e.g. the conversations you can have with assistant apps…

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App Insights

Copyright in apps: who owns what?

Tom Melamed,

Great mobile apps are built on great code and great content. But the big question is – who owns what? Many brands with a mobile app don’t know which parts of the app they actually own – there’s been confusion expressed by heritage organisations who aren’t quite sure who the…

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App Insights

Getting the most from your app agency

Tom Melamed,

At Calvium, our mission is to create world-class apps that get people talking and leave our clients happy. The best apps – those that are the smoothest and easiest to use – appear almost effortless; so much so that it’s easy to underestimate the amount of work involved. Occasionally we…

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App Insights Mobile Technology

Measuring app ROI for your business

Charlie Harman,

When it comes to apps, there’s a key question we get asked all the time: what is the ROI (Return on Investment)? If you’re spending a chunk of money, you want to know what you’re getting back. We’ve been working with Watertight Marketing for the last six months implementing their…

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App Insights Mobile Technology

Push messaging – powerhouse or pest?

Charlie Harman,

Getting customers to download your app is the first half of the engagement challenge. As many as 77% of users delete new apps three days after downloading; others bury them in homescreen app folders, never to be seen again. So how do you turn the tables and maintain engagement with…

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App Insights

Apps that are totally nailing it

Charlie Harman,

Let’s face it, there are a lot of apps out there. How do you separate the golden-app wheat from the shovel-ware chaff? You ask an expert, that’s how. We probed some of Calvium’s finest minds to find out which apps are floating their boats right now. Navigating the news Tom…

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App Insights

Not only fun and games; how apps add innovation to business

Jo Reid,

The app economy is all well and good, but the world still needs physical, tangible products. Consider washing machines. On high-end models, design trends are moving away from mechanical dials and large switches in favour of digital displays and touchscreens. This move from the mechanical to the electronic presents new…

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App Insights

What’s the real cost of your app going wrong?

Tom Melamed,

In the cut and thrust world of mobile, a broken app can mean a big problem. Most app stores, and certainly the duo of Android and iOS, have a rating system, and any problems often see users reaching for that uninstall button. As Digital Trends found: “While 79 percent of…

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