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App Insights Heritage Mobile Technology

Does my heritage app need AI?

Alumni: Charlie Harman,

Artificial Intelligence – AI to its friends – is big news in the app development world. Microsoft’s Windows 10 comes with Cortana, Apple devices have Siri, and Google’s new smartphone, the Pixel, is built around its new Assistant. The term ‘AI’ describes a whole spectrum of technologies – everything from…

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Pokémon Go: Before the birth of the phenomenon

App Insights Mobile Technology

The road to Pokémon Go

Alumni: Charlie Harman,

It may be hard to believe, but Pokémon Go, the fastest selling smartphone game of all time, started out as a joke. In 2014, search giant Google – who are renowned for their April 1st tomfoolery – produced a spoof video entitled “Google Maps: Pokémon Challenge”. The video featured Pokémon…

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App Insights Heritage Mobile Technology News

The Lost Palace: Making the magic work

Alumni: Charlie Harman,

If you’ve been to Whitehall recently, you might have spotted groups of people wandering around clutching strange objects and staring upwards with a smile on their face and an wondrous look to their eye. Whilst these people are not catching Pokemon like you first may have thought, they are experiencing…

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App Insights Mobile Technology

Why it works – the rise and rise of Pokémon Go

Alumni: Charlie Harman,

Niantic founder John Hanke knew Pokémon had a massive, loyal fanbase, built over two decades. He’d tested the potential for location-based gameplay via sci-fi spectacle Ingress. Then he discovered that Tsunekazu Ishihara, CEO of the Pokémon Company, played his game. The Pokémon brand and Ingress’ technology combined, and the rest…

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