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App Insights News

Team interview: 2017 app trends

Charlie Harman,

From Nostradamus to Biff’s copy of the Grays Sports Almanac in Back to the Future (II), humans have long been fascinated by predictions of the future. And while our crystal balls are no more effectual than Mystic Meg’s, when you work in an industry, you can certainly see trends on…

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App Insights Mobile Technology

2017: The end of apps?

Tom Melamed,

As we move into 2017, we’re faced with an uncomfortable truth: fewer people are downloading and using apps. 49% of users download no apps at all over any given three month period; of the remainder, 95% abandon their downloads within the same 90-day span. Retention – always a key performance…

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App Insights Heritage Mobile Technology

Does my heritage app need AI?

Charlie Harman,

Artificial Intelligence – AI to its friends – is big news in the app development world. Microsoft’s Windows 10 comes with Cortana, Apple devices have Siri, and Google’s new smartphone, the Pixel, is built around its new Assistant. The term ‘AI’ describes a whole spectrum of technologies – everything from…

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