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Digital Insights

People are Paying for Mobile Content

Calvium Team,

Mobile users are now readily paying for content that they could access for free on the web. It may seem strange, but it’s true – a combination of high-quality devices, one-click payments and an established culture of small purchases (through iTunes), have meant that mobile platforms are flourishing where the web previously failed.

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Digital Insights

Making scalable location-aware mobile apps

Calvium Team,

Apps that use a mobile phone’s ability to know its location in the world can deliver great experiences to users, such as that provided by The Guardian’s Streetstories app. AppFurnace is well suited to the creation of such apps and we have often developed custom content-rich, location-aware apps for customers who want a bit more help.

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Digital Insights

Do my customers really want an app?

Kieron Gurner,

You may be wondering whether an app for your organisation is worth the investment, and whether your existing or potential customers really want an app from you in the first place. As the app market is developing, people are less likely to download simple informational apps that tell them about your business – they’re looking for apps that are entertaining, useful and enjoyable.

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Digital Insights

Apps for the Cultural Sector

Calvium Team,

The recent announcement of the new Digital R&D Fund for the Arts has given arts institutions in the UK a further opportunity to develop their digital offerings. There are six themes in the call for applicants : User generated content and social media; Digital distribution and exhibition; Mobile, location and games; Data and archives; Resources; and Education and learning.

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Digital Insights

Mobile Strategy is now Mandatory

Calvium Team,

Business thinking should be shifting even more towards mobile strategies in the near future, with forecasts that 80% of all media will be consumed via mobile by 2020, according to Eric Hazan (of McKinsey and Company Consulting Firm)…

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Digital Insights

The Case for “Popcorn” Apps

Calvium Team,

One of the trends that we are seeing as the app market matures is the move away from apps being blockbuster sellers in their own right to apps that enhance, augment or add value to a larger event or cause. Much as popcorn is a great treat to make your…

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