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App Insights

Do my customers really want an app?

Kieron Gurner,

You may be wondering whether an app for your organisation is worth the investment, and whether your existing or potential customers really want an app from you in the first place. As the app market is developing, people are less likely to download simple informational apps that tell them about your business – they’re looking for apps that are entertaining, useful and enjoyable.

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App Insights

Apps for the Cultural Sector

Calvium Team,

The recent announcement of the new Digital R&D Fund for the Arts has given arts institutions in the UK a further opportunity to develop their digital offerings. There are six themes in the call for applicants : User generated content and social media; Digital distribution and exhibition; Mobile, location and games; Data and archives; Resources; and Education and learning.

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App Insights

Mobile Strategy is now Mandatory

Calvium Team,

Business thinking should be shifting even more towards mobile strategies in the near future, with forecasts that 80% of all media will be consumed via mobile by 2020, according to Eric Hazan (of McKinsey and Company Consulting Firm)…

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App Insights

The Case for “Popcorn” Apps

Calvium Team,

One of the trends that we are seeing as the app market matures is the move away from apps being blockbuster sellers in their own right to apps that enhance, augment or add value to a larger event or cause. Much as popcorn is a great treat to make your…

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