There’s no denying that we’ve come to rely on our mobile devices increasingly, using them to do everything; from finding directions with location apps, playing games, ordering groceries – and even, sometimes, making phone calls. As the level of daily engagement goes up, so do the opportunities to connect with your audience in a more personal way.
Developing ideas for an app can be one of the more difficult things for businesses to tackle. The app market is saturated with apps that are vying for your customers’ attention, and some organisations are instead, turning their attention to apps for their employees. By looking inward and solving day-to-day problems with mobile technology, businesses are making themselves faster, smarter and more efficient.
Getting people interested and involved in public spaces, historic buildings and other open areas can provide great opportunities for any business that operates around that space. But, for visitor attractions; the cost, upkeep and management of exhibits and displays can be off-putting. In our experience working with clients, like the Tower of London and Tooting Common, we’ve found that a great long-term solution is with an app that gives visitors an experience to remember.
Finding apps through Google Play and the App Store has always been a long way behind the kind of powerful web search we’re all used to. Developers have, so far, had to aim at getting featured on the front page of the stores to get boosts in user numbers, with little room for organic growth strategies. But companies are starting to challenge this narrow funnel of app discovery in new ways, and we’re on the cusp of things getting better.
It’s no secret that the mobile market is growing, with sales of smartphones and tablets on the rise, it means that more and more people are interacting with apps, as well as the mobile web. Like it or not, this means that all organisations need to start shifting their traditional views of marketing toward digital.
Over the past year, the app market has exploded. Overloaded with choice, now people want their apps to be truly useful – because if they aren’t, there are plenty of other apps on the market that are. The answer is to move away from making apps-for-apps-sake, and start finding ways to add real value to your customers, and make their lives a little easier.
More Android apps are being downloaded than ever, and are now almost matching figures from the iOS platform (including iPhone), but still the debate over whether to prioritise iOS or Android continues. It’s partly due to the differences between iPhone and Android customers, but there are also other considerations to make in terms of development time, device capabilities and user experience. We’ll look at some of the reasons why it’s still not that easy to make apps that cross both platforms successfully.
The markets for tablets are increasing in the same way that smart phones did. We’re now seeing more and more tablets at lower price points, and an increasing attitude that tablet sales will overtake desktop & laptop computers in the next year or so. This signals the need for businesses and organisations to start taking tablets more seriously, but the costs of developing for both platforms can be intimidating. So we pose the question, do you really need an app for iPhone and iPad?
The mobile analytics firm Flurry, recently reported that apps are beating the mobile web for user’s attention hands-down. Flurry’s statistics of over one billion smartphone devices in the USA show that users spend 80% of their time in apps, with the remaining 20% being used to browse the web. So, are apps better than the mobile web?
To get the most out of your app developers, you’ll need to know what you want your app to do for your organisation. Mostly, this will come from your current business needs, but here are a few things to consider when you want to take your brand onto the app market
Making a great app isn’t easy, so having a checklist of what works will help you head in the right direction. We think that great apps are made up of three key factors: they should be Relevant, Compelling and Timely.
Last year, there was a lot of hype about organisations increasing their marketing budgets in 2013, and with increasing sales of mobile devices and apps in December 2012, mobile marketing is going to be a key part of this. But what should you be spending your mobile marketing budget on exactly?