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App Insights

Mobile apps as marketplaces

Kieron Gurner,

App technology and culture moves quickly, from the explosion of published apps in recent years, to the changing sales techniques employed by app publishers. Now a messaging app, WeChat, is experimenting with selling smartphones to its customers with resounding success.

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App Insights

Mobile gaming becoming more popular

Kieron Gurner,

Mobile gaming is on the rise, with sales of games on Android and iOS fast becoming serious contenders to the handheld consoles already on the market. As device technology improves, and mobile technology becomes ever more ingrained in our lives, people might start wanting more interesting ways to interact with your organisation.

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App Insights

How do people use tablets differently to smart phones?

Kieron Gurner,

Mobile activities are all about context. The place, time, situation and surroundings all play a role in the way people think about and use technology. Smart phones have had such a massive impact on our lives because they enable us, in previously computer-free environments. But in what kind of contexts are people using tablets?

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App Insights

The value of free apps

Kieron Gurner,

The majority of the apps in the marketplace aren’t making the millions that Angry Birds has, but this doesn’t mean that these apps don’t have value. The best way to enter into app development is to consider the potential for marketing and a new form of engagement with your customers. The app market is notoriously over-populated now, and more apps are being added daily, so how do you make the most of publishing your app, if it’s not about the money?

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App Insights

People are always engaged with mobile

Kieron Gurner,

There’s no denying that we’ve come to rely on our mobile devices increasingly, using them to do everything; from finding directions with location apps, playing games, ordering groceries – and even, sometimes, making phone calls. As the level of daily engagement goes up, so do the opportunities to connect with your audience in a more personal way.

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App Insights

Apps that work for your business

Kieron Gurner,

Developing ideas for an app can be one of the more difficult things for businesses to tackle. The app market is saturated with apps that are vying for your customers’ attention, and some organisations are instead, turning their attention to apps for their employees. By looking inward and solving day-to-day problems with mobile technology, businesses are making themselves faster, smarter and more efficient.

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App Insights

How can apps enrich your location?

Kieron Gurner,

Getting people interested and involved in public spaces, historic buildings and other open areas can provide great opportunities for any business that operates around that space. But, for visitor attractions; the cost, upkeep and management of exhibits and displays can be off-putting. In our experience working with clients, like the Tower of London and Tooting Common, we’ve found that a great long-term solution is with an app that gives visitors an experience to remember.

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App Insights

How we find apps is getting better

Kieron Gurner,

Finding apps through Google Play and the App Store has always been a long way behind the kind of powerful web search we’re all used to. Developers have, so far, had to aim at getting featured on the front page of the stores to get boosts in user numbers, with little room for organic growth strategies. But companies are starting to challenge this narrow funnel of app discovery in new ways, and we’re on the cusp of things getting better.

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App Insights

How big is the mobile market?

Kieron Gurner,

It’s no secret that the mobile market is growing, with sales of smartphones and tablets on the rise, it means that more and more people are interacting with apps, as well as the mobile web. Like it or not, this means that all organisations need to start shifting their traditional views of marketing toward digital.

Just how big is the mobile market, though?

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