Digital Insights News Mobile Technology
Calvium Team,
It’s clear that app tech is big news – and big business. At Google’s I/O conference in May and Apple’s WWDC in June, we got a glimpse of the software technologies that we’ll be using from the autumn, and apps were high on the agenda. What were our biggest takeaways…
Tom Melamed,
Great mobile apps are built on great code and great content. But the big question is – who owns what? Many brands with a mobile app don’t know which parts of the app they actually own – there’s been confusion expressed by heritage organisations who aren’t quite sure who the…
Tom Melamed,
At Calvium, our mission is to create world-class apps that get people talking and leave our clients happy. The best apps – those that are the smoothest and easiest to use – appear almost effortless; so much so that it’s easy to underestimate the amount of work involved. Occasionally we…
Digital Insights News Mobile Technology
Calvium Team,
Before starting work on any mobile application a decision has to be made – do you develop in ‘native’ or ‘hybrid’? Both technologies have their advantages: the fluid functionality of ‘native’, the practical efficiency of ‘hybrid’. But both also involve making compromises, not least the time-cost of going native and…
Digital Insights Mobile Technology
Alumni: Charlie Harman,
When it comes to apps, there’s a key question we get asked all the time: what is the ROI (Return on Investment)? If you’re spending a chunk of money, you want to know what you’re getting back. We’ve been working with Watertight Marketing for the last six months implementing their…
Digital Insights Mobile Technology
Tom Melamed,
We’ve all downloaded an underwhelming app; one that promised the world but failed to deliver. It’s a bad experience, made even worse when you’ve paid for the privilege. There are many reasons why this might happen, but the truth is, sometimes an app is simply not appropriate. Advising a client…
Digital Insights Mobile Technology
Alumni: Charlie Harman,
Getting customers to download your app is the first half of the engagement challenge. As many as 77% of users delete new apps three days after downloading; others bury them in homescreen app folders, never to be seen again. So how do you turn the tables and maintain engagement with…
Alumni: Charlie Harman,
Let’s face it, there are a lot of apps out there. How do you separate the golden-app wheat from the shovel-ware chaff? You ask an expert, that’s how. We probed some of Calvium’s finest minds to find out which apps are floating their boats right now. Navigating the news Tom…
Jo Reid,
The app economy is all well and good, but the world still needs physical, tangible products. Consider washing machines. On high-end models, design trends are moving away from mechanical dials and large switches in favour of digital displays and touchscreens. This move from the mechanical to the electronic presents new…
Tom Melamed,
In the cut and thrust world of mobile, a broken app can mean a big problem. Most app stores, and certainly the duo of Android and iOS, have a rating system, and any problems often see users reaching for that uninstall button. As Digital Trends found: “While 79 percent of…
Tom Melamed,
When you need a mobile application, do you turn to your in-house IT team? With 66% of IT budgets forecast to rise this year, and app development taking a portion of this rise, the chances are you have applications in development or are planning on it. App development is expected…
Alumni: Charlie Harman,
As an app developer, we’re contacted on a daily basis by people with great ideas, looking for help to develop experiences or asking for quotes for their app. Here’s the problem: it’s impossible to give prices off the bat. The potential scope of an app build is vast and varied….