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App Insights Heritage Mobile Technology

Does my heritage app need AI?

Charlie Harman,

Artificial Intelligence – AI to its friends – is big news in the app development world. Microsoft’s Windows 10 comes with Cortana, Apple devices have Siri, and Google’s new smartphone, the Pixel, is built around its new Assistant. The term ‘AI’ describes a whole spectrum of technologies – everything from…

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Digital Placemaking

Digital placemaking: eleven key principles

Jo Reid,

Heritage is all about recreating the past of a place. To create a rich experience, organisations have to draw out the story of their site, tying it to the way their visitors explore and the things they see and do. It’s a matter of placemaking: the act of giving life…

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Pokémon Go: Before the birth of the phenomenon

App Insights Mobile Technology

The road to Pokémon Go

Charlie Harman,

It may be hard to believe, but Pokémon Go, the fastest selling smartphone game of all time, started out as a joke. In 2014, search giant Google – who are renowned for their April 1st tomfoolery – produced a spoof video entitled “Google Maps: Pokémon Challenge”. The video featured Pokémon…

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