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Matthew Tyler-Jones

Heritage

Interview: National Trust user experience expert Matthew Tyler-Jones

Charlie Harman,

Matthew Tyler-Jones is a National Trust consultant, specialising in visitor experiences. He’s also a PhD researcher at Southampton University, working with digital augmentations to visitor experiences and specialising in narrative techniques drawn from computer gaming. He blogs, at Meme Technology, and he’ll be speaking at the Academy of Marketing’s E-marketing…

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App Insights

How to write an app brief

Charlie Harman,

Any co-creational project starts with a brief. It’s the first detailed snapshot we (the developer) get of your needs, hopes and fears for your organisation’s app or experience, and it works as a springboard for further ideas and development. The more comprehensive the brief, the better the response will be…

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Digital Placemaking

A guide to 21st century placemaking

Charlie Harman,

Contrary to its name, placemaking is not concerned with the making of a place. Rather, it’s about the expression and enhancement of places that are already rich in cultural, historical or personal significance – be it a world heritage site, community space, city underpass or national park. Whether the ‘place’…

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Heritage

Interview: National Trust Creative Director, Ivo Dawnay, talks heritage fundamentals, attracting millennial audiences, and technology

Jo Reid,

Sometimes an interview seems cursed. After missed calls, email threads and wrong numbers, we finally pinned down Ivo Dawnay, Creative Director for the National Trust, for a chat about placemaking projects, how heritage sites can attract younger audiences, and the trouble with technology. Three minutes in, however, we were interrupted…

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