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App Insights Mobile Technology

2017: The end of apps?d

Tom Melamed,

As we move into 2017, we’re faced with an uncomfortable truth: fewer people are downloading and using apps. 49% of users download no apps at all over any given three month period; of the remainder, 95% abandon their downloads within the same 90-day span. Retention – always a key performance…

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Heritage Mobile Technology

How to build a heritage app

Jo Reid,

Any discussion about developing a heritage app or placemaking experience has to start with the question, ‘why do we need one?’. It might sound like a simple question at first, but it can be difficult to answer. If the answer is ‘because every other heritage site has one,’ you might…

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App Insights Heritage Mobile Technology

Does my heritage app need AI?

Charlie Harman,

Artificial Intelligence – AI to its friends – is big news in the app development world. Microsoft’s Windows 10 comes with Cortana, Apple devices have Siri, and Google’s new smartphone, the Pixel, is built around its new Assistant. The term ‘AI’ describes a whole spectrum of technologies – everything from…

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