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App Insights Heritage

Forget ROI: Why ROO is the best measure of app success

Charlie Harman,

Businesses and organisations have been talking about return on investment (ROI) for so long that it’s often an assumed goal for any commercial project. But what about when the success of a project doesn’t solely come down to the bottom line? Apps in the heritage and regeneration sectors are a…

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App Insights

What do apps look like in 2018?

Jo Morrison,

With a new year rapidly approaching, we’re once again starting to ruminate on the app developments that 2018 will bring. We love a good prediction – and in our humble opinion, we didn’t do badly with our Mystic Meg-style piece from the start of this year. As we predicted, 2017…

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App Insights Digital Placemaking News

Ideascape: In Pictures

Louise Hobson,

On Tuesday (19th Sept) we hosted the very first Ideascape in Porth Teigr, Cardiff Bay – a showcase of how digital placemaking can influence and enhance major urban regeneration projects. In collaboration with sustainable developers Igloo, we presented a range of ideas that inspired people to think about new ways…

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App Insights Mobile Technology

The Calvium view on augmented reality

Kieron Gurner,

New technologies like AR (augmented reality) are exciting for developers, businesses and users. But in the early stages of technological development, the mainstream benefits are not always apparent and uptake among the general population is often slow. It’s not until apps like Pokémon Go gain global recognition, that people sit…

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App Insights Digital Placemaking Mobile Technology Research

Ideascape

Charlie Harman,

If you’re near Cardiff next month (or simply fancy a trip to Wales), come and join us at Porth Teigr in Cardiff Bay on Tuesday, September 19th where we’ll be hosting Ideascape. This free, outdoor promenade event comes following a 6 month research project exploring ways of addressing local need and…

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App Insights

Split narratives: How heritage apps challenge perception

Jo Morrison,

In history, perspective is everything. In H. E. Marshall’s classic Our Island Story, Oliver Cromwell is very much the Civil War hero, with King Charles I portrayed as a most unlikeable character. In Children of the New Forest, however, you’ll find four orphaned children whose house is burned down by…

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