App Insights Digital Placemaking Regeneration
Why digital should be in the DNA of your regeneration project
Jo Morrison,
BT’s chief marketing officer Zaid Al-Qassab caused a stir recently when he drew a line under ‘digital’. “Stop using the word digital,” he implored at an Advertising Week Europe panel; pointing out that when he worked in print he was never referred to as a “paper marketer”. To Al-Qassab, the…