Augmented reality (AR) is huge. So huge, in fact, that a recent report from Greenlight Insight predicts that global revenue for AR content and devices will reach $36.4bn in 2023 – a whopping 11 times higher than their predicted revenue for 2019. To date, the success of the likes of…

Engaged workforces outperform their lower-engagement competitors by more than 200%—streaking ahead in terms of profitability, productivity, customer satisfaction, employee attendance and workplace safety. It’s no wonder, then 2/5 of businesses say employee engagement is their number one challenge. Employees are 87% less likely to leave their role if highly engaged,…

How can you make yourself 23% less likely to make errors at work? Simple: by putting your phone out of sight and out of reach. That’s what a Florida State University team found in their study on the effects digital devices have on our productivity and focus. Understanding that technology…

In his book ‘The Power of Habit’, writer Charles Duhigg has explored how US supermarket Target can predict, with remarkable accuracy, when female customers are in the early stages of pregnancy. How do they do it? With data. Like many retailers, Target has built a sophisticated data analysis system to…

Even though he might now be in contravention of GDPR (article 4 of regulation 2016/679, in case you were curious), Father Christmas is an unmistakably analogue creation. With a wooden sleigh and flesh and blood reindeer held aloft by little more than a generous sprinkling of Christmas magic, he’s a…

In 2018, we’ve seen the good, the bad and the ugly of app technology. Let’s start with the good. Apps are no longer a novelty, they’re a known quantity. As such, the technology itself is not enough to wow an audience, the really great apps have to have a solid…

A year in apps is a decade in most other industries. At this time of year, it’s therefore always interesting to sit back and take stock of our industry and where it’s headed. So what were our key moments in smartphone and app tech this year? January In Rotterdam, local…

Some myths just don’t die. Goldfish don’t have short memories. The Great Wall of China is not visible from space. Sherlock Holmes never said ‘Elementary, my dear Watson’. Apps are similarly clouded by misconceptions. People often come to us with incorrect assumptions about mobile tech, which we’re keen to clear…

Earlier this month, Facebook reported a massive data breach that compromised the personal data of 14 million users; the breach has been traced back to a group of Facebook and Instagram spammers who were familiar with the company’s internal investigation and security policies. The incident is one of many recent…