Last year, there was a lot of hype about organisations increasing their marketing budgets in 2013, and with increasing sales of mobile devices and apps in December 2012, mobile marketing is going to be a key part of this. But what should you be spending your mobile marketing budget on exactly?
When you’re considering an app for your organisation, at some point you’ll have to decide whether to publish your app for iPhone, Android, or both. But what does that decision actually mean for you & your customers? On one level, you’re making a decision about how much of the potential market you want to target, but you’re also making a decision about what kinds of potential customer you’re targeting too.
Getting people interested and involved in public spaces, historic buildings and other open spaces can provide great opportunities for any business or organisation, but the cost, upkeep and management of campaigns can be off-putting. However, in our experience working with clients like the Tower of London and Tooting Common, we’ve found that a great long-term solution, is by creating an app.
Collaboration can be a great way achieving innovation in app design, but finding the right opportunities to successfully collaborate can be difficult. However, there’s one form of collaboration that has worked well for our clients (and us) in the past, providing a quick, focussed period of design and development that gets the project done – App Sprints.
Mobile users are now readily paying for content that they could access for free on the web. It may seem strange, but it’s true – a combination of high-quality devices, one-click payments and an established culture of small purchases (through iTunes), have meant that mobile platforms are flourishing where the web previously failed.
Apps that use a mobile phone’s ability to know its location in the world can deliver great experiences to users, such as that provided by The Guardian’s Streetstories app. AppFurnace is well suited to the creation of such apps and we have often developed custom content-rich, location-aware apps for customers who want a bit more help.
You may be wondering whether an app for your organisation is worth the investment, and whether your existing or potential customers really want an app from you in the first place. As the app market is developing, people are less likely to download simple informational apps that tell them about your business – they’re looking for apps that are entertaining, useful and enjoyable.
With the integration of the indoor location system, WiFiSLAM, into our AppFurnace development tool, we are now able to create immersive apps that respond to where you are inside a building. The development work was commissioned as part of the REACT Heritage “Memory of Theatre” project.
The recent announcement of the new Digital R&D Fund for the Arts has given arts institutions in the UK a further opportunity to develop their digital offerings. There are six themes in the call for applicants : User generated content and social media; Digital distribution and exhibition; Mobile, location and games; Data and archives; Resources; and Education and learning.
Calvium are delighted to offer arts organisations and museums the opportunity to attend one of three workshops in the South West, exploring how to develop compelling, content-rich mobile phone applications to enhance the digital capacity of each organisation.
Business thinking should be shifting even more towards mobile strategies in the near future, with forecasts that 80% of all media will be consumed via mobile by 2020, according to Eric Hazan (of McKinsey and Company Consulting Firm)…