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Digital Insights Mobile Technology

Measuring app ROI for your business

Alumni: Charlie Harman,

When it comes to apps, there’s a key question we get asked all the time: what is the ROI (Return on Investment)? If you’re spending a chunk of money, you want to know what you’re getting back. We’ve been working with Watertight Marketing for the last six months implementing their…

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Digital Insights Mobile Technology

Push messaging – powerhouse or pest?

Alumni: Charlie Harman,

Getting customers to download your app is the first half of the engagement challenge. As many as 77% of users delete new apps three days after downloading; others bury them in homescreen app folders, never to be seen again. So how do you turn the tables and maintain engagement with…

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Digital Insights

Apps that are totally nailing it

Alumni: Charlie Harman,

Let’s face it, there are a lot of apps out there. How do you separate the golden-app wheat from the shovel-ware chaff? You ask an expert, that’s how. We probed some of Calvium’s finest minds to find out which apps are floating their boats right now. Navigating the news Tom…

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Digital Insights

Not only fun and games; how apps add innovation to business

Jo Reid,

The app economy is all well and good, but the world still needs physical, tangible products. Consider washing machines. On high-end models, design trends are moving away from mechanical dials and large switches in favour of digital displays and touchscreens. This move from the mechanical to the electronic presents new…

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Digital Insights

What’s the real cost of your app going wrong?

Tom Melamed,

In the cut and thrust world of mobile, a broken app can mean a big problem. Most app stores, and certainly the duo of Android and iOS, have a rating system, and any problems often see users reaching for that uninstall button. As Digital Trends found: “While 79 percent of…

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Digital Insights

Why outsource your app development?

Tom Melamed,

When you need a mobile application, do you turn to your in-house IT team? With 66% of IT budgets forecast to rise this year, and app development taking a portion of this rise, the chances are you have applications in development or are planning on it. App development is expected…

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Mobile Technology

Password security – a thing of the past?

Tom Melamed,

Passwords. Key security measure or waste of time? The real answer is somewhere in between. For some apps, like banking, passwords are a necessary measure – but for mobile apps, there are great alternatives which take the hassle out of user verification. As computing moves from the desk to the…

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