Shapearrow-head

App Insights

Mobile apps as marketplaces

Kieron Gurner,

App technology and culture moves quickly, from the explosion of published apps in recent years, to the changing sales techniques employed by app publishers. Now a messaging app, WeChat, is experimenting with selling smartphones to its customers with resounding success.

Read More

News

Verbal maps and human intelligence

Jo Reid,

It has been great to start work on the UCAN GO project.  The problem we are trying to solve is to raise the confidence of visually impaired people wanting to visit arts venues without special assistance. Our goal is to create an app that will help lead people around a…

Read More

News

Verbal map to navigate inside theatres

Jo Reid,

We are delighted to announce that we will be working with UCAN Productions to research, prototype and develop an app to improve accessibility for theatre audiences with visually impairments. Essentially create a verbal map to navigate inside theatres. The research project is funded through the Digital Research and Development Fund for…

Read More

News

Launch of the Belfast Soundwalks App, in association with Belfast Music Week

Jo Reid,

Launch of the Belfast Soundwalks App, in association with Belfast Music Week Staff and PhD students from the Sonic Arts Research Centre (SARC), Queen’s University Belfast, in collaboration with Belfast City Council, have been developing an app over the past 10 months for iPhone and Android smartphones.  Entitled ‘Belfast Soundwalks’,…

Read More

App Insights

Mobile gaming becoming more popular

Kieron Gurner,

Mobile gaming is on the rise, with sales of games on Android and iOS fast becoming serious contenders to the handheld consoles already on the market. As device technology improves, and mobile technology becomes ever more ingrained in our lives, people might start wanting more interesting ways to interact with your organisation.

Read More

App Insights

How do people use tablets differently to smart phones?

Kieron Gurner,

Mobile activities are all about context. The place, time, situation and surroundings all play a role in the way people think about and use technology. Smart phones have had such a massive impact on our lives because they enable us, in previously computer-free environments. But in what kind of contexts are people using tablets?

Read More

App Insights

The value of free apps

Kieron Gurner,

The majority of the apps in the marketplace aren’t making the millions that Angry Birds has, but this doesn’t mean that these apps don’t have value. The best way to enter into app development is to consider the potential for marketing and a new form of engagement with your customers. The app market is notoriously over-populated now, and more apps are being added daily, so how do you make the most of publishing your app, if it’s not about the money?

Read More

App Insights

People are always engaged with mobile

Kieron Gurner,

There’s no denying that we’ve come to rely on our mobile devices increasingly, using them to do everything; from finding directions with location apps, playing games, ordering groceries – and even, sometimes, making phone calls. As the level of daily engagement goes up, so do the opportunities to connect with your audience in a more personal way.

Read More

App Insights

Apps that work for your business

Kieron Gurner,

Developing ideas for an app can be one of the more difficult things for businesses to tackle. The app market is saturated with apps that are vying for your customers’ attention, and some organisations are instead, turning their attention to apps for their employees. By looking inward and solving day-to-day problems with mobile technology, businesses are making themselves faster, smarter and more efficient.

Read More
12 of 151...456789101112131415