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We build beautiful, intelligent apps for

forward-thinking brands.

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Working closely with heritage, engineering and agency groups, we provide award-winning app development that drives customer engagement and boosts innovation in business.

We believe that co-creation is the right approach to understanding problems and inspiring creative solutions. All of our projects are a true collaboration between us and our clients…

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Thoughts from the Studio

App Insights

The road to Pokémon Go

It may be hard to believe, but Pokémon Go, the fastest selling smartphone game of all time, started out as a joke. In 2014, search giant Google – who are renowned for their April 1st tomfoolery – produced a spoof video entitled “Google Maps: Pokémon Challenge”. The video featured Pokémon…

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App Insights News

The Lost Palace: Making the magic work

If you’ve been to Whitehall recently, you might have spotted groups of people wandering around clutching strange objects and staring upwards with a smile on their face and an wondrous look to their eye. Whilst these people are not catching Pokemon like you first may have thought, they are experiencing…

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App Insights

Why it works – the rise and rise of Pokémon Go

Niantic founder John Hanke knew Pokémon had a massive, loyal fanbase, built over two decades. He’d tested the potential for location-based gameplay via sci-fi spectacle Ingress. Then he discovered that Tsunekazu Ishihara, CEO of the Pokémon Company, played his game. The Pokémon brand and Ingress’ technology combined, and the rest…

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App Insights

Where can Pokémon Go from here?

Pokémon Go keeps on going. It’s sporting a $10 million daily income, and although the user base has declined from its mid-July boom, it’s still clocking an average of 23 million plays per day. The next step is obvious: fixing the bugs to avoid discouraging casual players. Where can Niantic…

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App Insights

44 facts about mobile apps (yes, 44)

What’s the most downloaded app? How often does the average person open their phone? How many apps are there out there? Let’s find out, with our list of 44 facts about mobile apps. It is projected that there will be nearly 269 billion app downloads in 2017. That’s a staggering 33…

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