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Quibbles over whether or not Pokémon Go is really, truly augmented reality (AR) show no sign of going away. Whatever the truth, the amount of quibbling on the subject suggests widespread uncertainty over the meaning and difference between augmented, virtual and mixed reality. At Calvium, we’re not keen on uncertainty….
Heritage is all about recreating the past of a place. To create a rich experience, organisations have to draw out the story of their site, tying it to the way their visitors explore and the things they see and do. It’s a matter of placemaking: the act of giving life…
Summer 2016 will go down in history as the year that brought 25.5 million users worldwide together in a phygital (physical + digital) quest for Pokémon. On pavements and in back gardens, in libraries, shopping centres and town squares; the launch of Pokémon Go marked a true watershed moment –…
App Insights Mobile Technology
People should think less. That’s according to Kieron Gurner, User Experience (UX) guru here at Calvium. Fear not: it’s not about the dumbing down of society. Instead, it’s a mantra for app design with the goal of making interactions simpler and more intuitive. “I would argue that UX is important…
“Beware vanity projects…” That’s Neil Collard’s message for businesses considering an app. We sat down with the MD of digital marketing agency E3 to gather his thoughts on the role and future of apps in digital marketing, and to give us his insight into what makes for a successful app…
It may be hard to believe, but Pokémon Go, the fastest selling smartphone game of all time, started out as a joke. In 2014, search giant Google – who are renowned for their April 1st tomfoolery – produced a spoof video entitled “Google Maps: Pokémon Challenge”. The video featured Pokémon…
