Over the previous months, two of our apps have won awards for innovation in digital education and outreach. The National Trust’s Soho Stories and Dr. Charlotte Crofts’ Curzon Memories.More
Making scalable location aware mobile appsSeptember 27, 2012
One great use of the mobile phone’s ability to know its location in the world is to deliver a rich user experience that relates to that location. For example, a location aware mobile app can tell stories to the user that convey the rich history and culture of a neighbourhood, as in the Guardian’s Streetstories, or influence the moves a player can make in a fun-filled game like Escape from the Tower.
In this white paper, we will explore the issues involved in scaling content-rich, location aware mobile apps to meet those emerging needs. To get a feel for the type of experience we have in mind, consider a user scenario generated in the City Strata project.
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A more in-depth look at our recent research into the mobile app market
Making scalable location aware mobile apps
Why digital media agencies need a mobile app strategy